Finding STORY - A Case Study in Transforming a Brand

Their business was based on a beloved seasonal character that had blossomed into a global consumer products business and the team knew that STORY needed to become the foundation of their business expansion. It is a bold evolution when a company changes their primary focus to ensure further growth. Yet this management team was small and nimble and hungry for expansion and their excitement to evolve into an entertainment company was captivating.

Entertainmnet, Franchise DevelopmentSuzie DomnickJuly 14, 2021Entertainment, Brand Development, Story Worlds, Content Development, Intellectual Properties Comment

Storyworlds - The Foundation of Fandom

Developing an IP franchise in todays multi-media world takes a more integrated and fan-centric strategy. The foundation of which is a storyworld, a multi-path world of stories and characters that allow fans numerous entry points into the IP

EntertainmnetSuzie DomnickJanuary 25, 2019Entertainment, Extending Entertainment, Franchise Development, Story Worlds