A DEFINING GENERATION

Generation Alpha is a highly educated generation, with many already having access to technology such as smartphones and tablets from a very young age. They are comfortable with digital technologies and are more tech-savvy than any other generation before them. The latter gives them the advantage of quickly adapting to new trends and technologies. Additionally, they are more connected than ever before, with access to social media platforms such as TikTok, Instagram, or YouTube, which can create powerful connections between individuals and brands. This generation is also incredibly diverse regarding race, religion, gender identity, and sexual orientation - making them a bit of a unicorn.

Gen AlphaSuzie DomnickJune 26, 2023Gen Alpha, Tweens, Digital Natives

LEADING THE CHILDREN'S MEDIA ASSOCIATION FORWARD

I am humbled and excited to share that I am the new President of the Children’s Media Association (CMA).

Suzie DomnickJuly 13, 2022

TWEEN & TEEN GIRLS SPEND MORE HOURS EVERY DAY WATCHING ENTERTAINMENT THAN ANYONE ELSE - SO WHY ARE THEY UNDERSERVED?

Teens spend an average of nine hours a day in front of a screen, and several of those hours are for entertainment. Yet finding content for teen girls can be challenging. They want relatable yet fascinating storylines, imperfect characters and new worlds within which they can become lost, or at least distracted enough from their digital life to put down their phone for a while. A lot of early teens feel peer pressure to watch the latest buzz-worthy young adult (YA) films and series yet that entertainment is often beyond what is best for kids at that age, emotionally and mentally speaking. As an industry, we aren’t giving kids in their early teens the entertainment they want.

Gen Alpha, EntertainmentSuzie DomnickFebruary 16, 2022Teens, Tweens, Content, Content for Girls, Content Development

Finding STORY - A Case Study in Transforming a Brand

Their business was based on a beloved seasonal character that had blossomed into a global consumer products business and the team knew that STORY needed to become the foundation of their business expansion. It is a bold evolution when a company changes their primary focus to ensure further growth. Yet this management team was small and nimble and hungry for expansion and their excitement to evolve into an entertainment company was captivating.

Double Emmy Award Winning Writers Vicki Lutas and Anna McCleery to Pen the Philippa Fisher Pilot

The Philippa Fisher pilot is being written by the amazing double Emmy winning British writing team, Vicki Lutas and Anna McCleery for Very Big World Entertainment. When I was at Netflix I was fortunate to work with Vicki and Anna on Free Rein, a series they created, wrote and Executive Produced for the streamer.

The Tail of Emily Windsnap

Several years later, with a teenager who still loves to read, my own production company, Very Big World Entertainment, has optioned the Emily Windsnap book series for entertainment development.

VERY BIG WORLD ENTERTAINMENT

Introducing Very Big World Entertainment, a production, branding and intellectual property (IP) development company founded by Suzie Domnick.

Building Worlds That Fans Love

The key things that I learnt from this experience run true for almost all brands that I have worked on since Star Trek. To create avid fans, entertainment has to have certain key component.

EntertainmnetSuzie DomnickSeptember 20, 2019Star Trek, Star Wars, Gene Roddenberry, George Lucas

Storyworlds - The Foundation of Fandom

Developing an IP franchise in todays multi-media world takes a more integrated and fan-centric strategy. The foundation of which is a storyworld, a multi-path world of stories and characters that allow fans numerous entry points into the IP

Emmy Award Winning Free Rein Adds Publishing

Additional Free Rein stories in books, which is perfect for the tween demographic, could serve not only as bridge content but also feed the fans fervor for more Free Rein and sustain interest leading into season 2.