A DEFINING GENERATION

Generation Alpha is a highly educated generation, with many already having access to technology such as smartphones and tablets from a very young age. They are comfortable with digital technologies and are more tech-savvy than any other generation before them. The latter gives them the advantage of quickly adapting to new trends and technologies. Additionally, they are more connected than ever before, with access to social media platforms such as TikTok, Instagram, or YouTube, which can create powerful connections between individuals and brands. This generation is also incredibly diverse regarding race, religion, gender identity, and sexual orientation - making them a bit of a unicorn.

Gen AlphaSuzie DomnickJune 26, 2023Gen Alpha, Tweens, Digital Natives

TWEEN & TEEN GIRLS SPEND MORE HOURS EVERY DAY WATCHING ENTERTAINMENT THAN ANYONE ELSE - SO WHY ARE THEY UNDERSERVED?

Teens spend an average of nine hours a day in front of a screen, and several of those hours are for entertainment. Yet finding content for teen girls can be challenging. They want relatable yet fascinating storylines, imperfect characters and new worlds within which they can become lost, or at least distracted enough from their digital life to put down their phone for a while. A lot of early teens feel peer pressure to watch the latest buzz-worthy young adult (YA) films and series yet that entertainment is often beyond what is best for kids at that age, emotionally and mentally speaking. As an industry, we aren’t giving kids in their early teens the entertainment they want.

Gen Alpha, EntertainmentSuzie DomnickFebruary 16, 2022Teens, Tweens, Content, Content for Girls, Content Development