Generation Alpha is a highly educated generation, with many already having access to technology such as smartphones and tablets from a very young age. They are comfortable with digital technologies and are more tech-savvy than any other generation before them. The latter gives them the advantage of quickly adapting to new trends and technologies. Additionally, they are more connected than ever before, with access to social media platforms such as TikTok, Instagram, or YouTube, which can create powerful connections between individuals and brands. This generation is also incredibly diverse regarding race, religion, gender identity, and sexual orientation - making them a bit of a unicorn.

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